You can create an unlimited number of email templates with PilotMail’s free plan, and if you need more space for storing and sending your experiments, it will cost $3 per month. It also allows you to send your template to 5 – 10 email addresses that can represent different email clients so that you can manually check how your message looks. PilotMail features an email builder with a code editor, layout viewer, CSS inliner, and asset manager.

We assume that you already preview your templates in this way, but if you need a few more options, here they are: The majority of email preview tools show how your HTML is rendered in a browser and how it looks on desktop or mobile devices. Sending messages to different addresses and opening them on various clients and devices doesn’t make a lot of sense, so it’s obvious that you need a specific email preview tool.

In this article, we explain how to effectively test emails in different clients, and we also compare a few testing tools. This is not the outcome you expected when you spent hours building and testing your emails, is it? That’s why it is essential to include email client testing in your email testing checklist. At the same time, Michael opens this message in Gmail, sees the fallback image, and doesn’t read it at all, while Kimberley receives your email poorly structured in Outlook without a video and unsubscribes from all of your email communication. For example, Jane opens your welcome email in Apple Mail, watches the short video about using your app, and quickly becomes a happy and engaged user. This means that your well-crafted email template can look different for your recipients.

Unfortunately, there is no agreement between the email clients on rendering HTML/CSS and visual elements in emails. When you have relied on the robust infrastructure, learned everything about deliverability, built your email template with responsiveness and accessibility in mind, prepared nice lightweight visuals, proofread your email copy, and composed an appealing subject line, what else can go wrong? With so many aspects you should take care of when preparing an email sequence to go live, you need to make sure that each of them works as designed.

What are the best email clients