Your product shots are typically just an image of the product itself, whilst lifestyle shots are shots of your product being used by a person. Understanding what your product is will help you to get the best photography of it and help you decide whether the product requires a product shot, a lifestyle image or both. You most probably assume that if the product imagery is bad then the product might be bad too, regardless of the fact that the product may actually be incredible. As much as you like the product, you won’t buy it as your mindset on the product will inevitably change.

You click on the product to view it, but once you get into it you see the product has terrible photography. Put yourself in your consumer’s shoes: you are scrolling through an online store and you come across a product you really like. This is a VERY important factor to consider when doing your product photography. You need to have a consistent strategy and solid brand guidelines across all product photos. not having ten angles for one product and just two for another. Consistency is also about making sure you have a similar number of images throughout all your products, i.e. It’s a no brainer to ensure that each product looks the same throughout its image library. Although not all the products are the same, the theme of your ecommerce product photography must be consistent. It is important to remain consistent in your imagery across your entire product range. 10 ecommerce product photography tips for beginners 1. There are many factors to consider when starting to work on your ecommerce product photography.

If you do not have remarkable images you could be losing remunerative sales, and as a start-up you need all the sales you can get. The thing that is often looked over by new online store business owners is the power of ecommerce product photography. The imagery is the convincing and selling factor of your product. Appealing ecommerce product photography is what draws the user/consumer into the product. The first thing almost everyone will notice when shopping online are the product images. What’s the number one thing we always see when looking at products on a website? Well, that’s pretty easy.

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